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Finding Your Niche in the Spa Franchise Industry


Given the growing demand for beauty and wellness services, the spa industry is certainly in its prime. According to the International Spa Association’s 2016 U.S. Spa Industry Study, revenue topped $16.3 billion by the end of 2015 — a 5% increase from 2014. That’s good news for motivated individuals who have been looking for the perfect time to pursue spa business ownership. Make no mistake about it: The time is now.

There are hundreds of concepts out there, especially within the spa franchise space. How will you determine the most appropriate sector for you and your business goals?

Here are a few factors to consider as you discover your niche in the spa franchise industry:

  • Client Base. If you’re destined for success in the spa franchise industry, you certainly can’t be all things to all people. Take a moment to consider where your passion lies – perhaps it involves providing young people with quality skin care options. Maybe you’re interested in creating a calming spa oasis just for men. Zero in on the community you’d like to serve and narrow down your list of potential concepts accordingly.
  • Business Model. A spa’s business model can also be a key differentiator. Are you interested in the benefits of the membership franchise model? (Think: Massage Envy or Spavia.) Would you prefer to stick to the standard model of a traditional independent spa? Determine what sustainable business ownership means to you and be sure to take your business model into account.
  • Specialty services. The possibilities for your spa franchise service offerings are endless! You could place an emphasis on particular spa services, as Hand & Stone does with massage and facials. You could also tap into the growing medi-spa niche, which focuses on medical-grade facial services like microdermabrasion, chemical peels and more. The difference between medi-spa concepts and Massage Envy or similar concepts is that medi-spa brands are all about the face — helping clients to discover therapeutic skin care options that promote overall skin health and wellness. Whatever you’re passionate about, there’s a niche for you!

With 21,020 spa locations in the U.S., choosing a niche that will allow your business to stand out in the minds of consumers is essential. Looking to invest in a spa franchise for sale? Let our franchise support team share Face to Face Spa’s dazzling opportunity with you today.

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